A new national sales executive will lead Doulton Water Filters drive at this year's Exclusively Housewares show.
Stephanie Malinowski will take a prominent role in the Staffordshire firm after recently joining to help push forward domestic sales.
She brings a wealth of experience in the FMCG retail sectors in both the UK and Ireland having worked with multi-channel retailers.
Through her previous roles Stephanie has acquired considerable experience in taking a brand to market, private label sales and delivering overall growth.
Stephanie will be on hand to meet buyers at a key date on the retail goods calendar when this year's Exclusively Housewares show takes place in London, from 11-12 June.
The show is the prime event for buyers in the housewares markets to view leading products.
Stephanie said: "This is an unmissable trade event and gives Doulton Water Filters an excellent opportunity to reach all parts of the UK retail market.
"With a great stand to bring all our brands alive and confirm their relevance to UK retailers it is also an opportunity to demonstrate the sales support Doulton Water Filters offers to its retail partners.
"This is a great opportunity to look at the bigger picture of stand visitors, new openings and customer engagement - and a great way for retailers to meet the Doulton Water Filters team."
With a large global customer base Doulton Water Filters will be looking to continue to push its sales forward by focusing on quality and innovation in this competitive sector.
With a track record of driving a product range forward across the full spectrum of channels and routes to market Stephanie's appointment will compliment the company's global marketing communications programme.
Stephanie said: "I am delighted and feel extremely privileged to be heading up this exciting challenge. Iâ€™m very much looking forward to adding value and playing a key part in driving progression with a fantastic brand and product range offering to UK retail.
"Doulton prides itself on being of the highest quality and leading the way in filtered drinking water standards. It is proud to be British and to stand for quality manufacturing and design for nearly 200 years. This is something I am proud to be a part of."
Find out more about Doulton Water Filters here.