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Doulton Water Filter Highlighted as 'Game Changer' at...
Doulton water filters have been selected as a "Game Changer" in Exclusively Houseware's influential Scarlet Opus trend showcase. Check out our water solutions now! Sustainability Matters Sustainable hydration has been identified as a leading force in future consumer choices with families looking for more environmentally-friendly ways to live well. Led by trend forecaster Scarlet Opus, the On Trend showcase at this year's Exclusively Housewares show is a major indicator of the products consumers and retailers will be investing in over the next two to three years. A new "Game Changer" trend showcase at Exclusively Housewares, which runs from June 11-12, will highlight innovative products that combine technology and sustainability. Doulton use natural ceramic technology to filter harmful contaminants from tap water. Providing consumers with quality, tasty water straight from the tap with no need for single-use plastic water bottles. A Shift In Consumer Wants & Needs Doulton's filtadapt in Pebble, which will feature as the On Trend "Game Changer" Recommended Product, combines this powerful filtration with the flexibility needed for modern life that makes it suitable for all. The need to cut plastic pollution as a result of the hard-hitting Blue Planet television series has resonated with consumers, who have been made sharply aware of the need for collective action in cutting waste. Each year, 77 billion single-use plastic bottles are used in the UK and campaigners are now urging more people to carry reusable bottles and to drink tap water. The message of longevity and quality has long been part of Doulton Water Filters' ethos. The water filters remove up to 99.99% of common contaminants from tap water, including chlorine, which can affect the taste. Doulton's Marketing Manager, Yvonne Allen said: "With a 10-year life expectancy for the housing, a Doulton water filter, with replacement filter cartridges, will deliver 46,000 litres of drinking water, which would avoid the purchase of 23,000 single-use plastic water bottles. That is a significant individual impact on single-use plastic waste and the more households choosing water filters instead of bottled water, the greater the reduction in waste will be. "It is clear that sustainable living is essential and that waste reduction needs to be a common theme in households to help to protect the environment. Where the quality of drinking water is a concern, using a water filter is the sustainable solution." Why Choose Doulton? A Doulton ceramic filter features an outer shell that is made from 100% natural earths with coconut shell used for an activated carbon core. The biodegradable filter cartridges need to be replaced every six to 12 months to maintain maximum performance. Yvonne added: "Good hydration is important to wellbeing and the obvious choice for a healthy lifestyle is water, rather than sugary bottled drinks. Drinking filtered water straight from the tap is vital to maintain health and live more sustainably." Scarlet Opus is a leading trend forecaster identifying future fashions to inform the retail, manufacturing, design and architecture industries. It has identified three key trends for the future: Traveller, focused on world stability and fairness; Fellowship, based on the idea of collective action to create a better tomorrow; and Satori, a natural and sustainable approach to living. Doulton Water Filters will be exhibiting at Exclusively Housewares on stand 258. Check out our water solutions now!
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Exciting Challenge for New National Sales Executive
A new national sales executive will lead Doulton Water Filters drive at this year's Exclusively Housewares show. Stephanie Malinowski will take a prominent role in the Staffordshire firm after recently joining to help push forward domestic sales. She brings a wealth of experience in the FMCG retail sectors in both the UK and Ireland having worked with multi-channel retailers. Through her previous roles Stephanie has acquired considerable experience in taking a brand to market, private label sales and delivering overall growth. Stephanie will be on hand to meet buyers at a key date on the retail goods calendar when this year's Exclusively Housewares show takes place in London, from 11-12 June. The show is the prime event for buyers in the housewares markets to view leading products. Stephanie said: "This is an unmissable trade event and gives Doulton Water Filters an excellent opportunity to reach all parts of the UK retail market. "With a great stand to bring all our brands alive and confirm their relevance to UK retailers it is also an opportunity to demonstrate the sales support Doulton Water Filters offers to its retail partners. "This is a great opportunity to look at the bigger picture of stand visitors, new openings and customer engagement - and a great way for retailers to meet the Doulton Water Filters team." With a large global customer base Doulton Water Filters will be looking to continue to push its sales forward by focusing on quality and innovation in this competitive sector. With a track record of driving a product range forward across the full spectrum of channels and routes to market Stephanie's appointment will compliment the company's global marketing communications programme. Stephanie said: "I am delighted and feel extremely privileged to be heading up this exciting challenge. I’m very much looking forward to adding value and playing a key part in driving progression with a fantastic brand and product range offering to UK retail. "Doulton prides itself on being of the highest quality and leading the way in filtered drinking water standards. It is proud to be British and to stand for quality manufacturing and design for nearly 200 years. This is something I am proud to be a part of." Find out more about Doulton Water Filters here. Check out our water solutions now!
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Exclusively Housewares: Go Greener By Choosing A Powerful...
Global water filtration specialist, Doulton Water Filters will be demonstrating how quality tap water is accessible to all with its diverse range of products at this year's Exclusively Housewares show. As consumer attention has turned to making greener options when it comes to healthy living, Doulton's product range offers a long-lasting and powerful water filter for all situations. Check out our water solutions now! At this year's Exclusively Housewares show at the Business Design Centre in London, 11-12 June, which is organised by BHETA, Doulton will demonstrate its range of products that aim to offer something for everyone, whatever their circumstances or needs. The products will include the best-selling filtadapt, the portable filter bottles, the trade QT filter and the prestige Royal Doulton ELITE water filter. Royal Doulton ELITE Complete System A flagship product, the Royal Doulton ELITE was launched by the Staffordshire-based company last year to draw on its rich ceramic heritage and incorporating the very best materials. This luxury water filter is fitted with a dedicated Royal Doulton ELITE ceramic candle and offers absolute filtration, removing up to 99.99% of common contaminants, including microplastic particles down to 0.5 microns, while activated carbon removes chlorine to greatly improve the taste of drinking water. Plus, the all-in-one system includes a dedicated chrome tap and discreet under-counter Ecofast housing to cut out unnecessary water waste. filtadapt® Complete System The filtadapt offers a flexible approach to quality water filtration by offering a self-contained filter that is easily be attached to a tap and removed. Fitted with powerful Doulton ceramic water filters, the filtadapt is an ideal solution for those who do not want to permanently attach a water filter to their cold water supply, making it ideal for the rental market and students as well as families wanting a more flexible solution. QT Trade Water Filter Doulton's QT water filter is purpose-made for the DIY market to include when renovating and updating a kitchen. Long lasting and efficient, once installed this provides for quick and easy filter changes. Portable Water Filter Bottles With a more urgent focus on cutting single-use plastic waste in light of the rise in plastic pollution, portable water filters are a solution to guarantee water quality when filling up on the go rather than relying on bottled water. The Doulton TASTE bottle has been purposefully designed to maximise water filtration in a compact and portable form. We strongly believe that investing in quality water filters is a cost-effective, long-lasting and reliable way to help to reduce the blight of single-use plastic waste by negating the need for single-use plastic water bottles. Rolf Jackson, Head of European Sales at Doulton Water Filters, explained: "As David Attenborough has so strongly said we are running out of time, but there is still hope" and that hope is in the changes that we as consumers can make in our daily lives. Cutting back on single-use plastic is one place to start and using a water filter means a long-lasting solution for quality drinking water. "The use of a filter housing with replacement filter cartridges over a 10-year period delivers 46,000 litres of drinking water, which could effectively avoid the purchase of 23,000 single-use plastic water bottles. "Doulton's home water filters remove up to 99.99% of common contaminants to provide high quality water on tap. With a wide range of products we offer a solution for everyone." Eco-Friendly & Sustainable The outer shell of Doulton filter cartridges are made from ceramic, which is 100% natural earth, while the activated carbon that is added inside that is made from coconut shells. To find out more about Doulton Water Filters join us at stand 258 at Exclusively Housewares. Discover more about Doulton Water Filters here. Check out our water solutions now!
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Trip to Aquatech China Underlines Commitment to Water...
Delegates from Doulton Water will fly out to China next month for the largest water management trade show in Asia. With a global reach, the Staffordshire-based company has previously been represented at the show but this is the first time that representatives from the UK will make the trip to Aquatech China, which takes place in Shanghai from 3rd to 5th June. Check out our water solutions now! Joining with Doulton delegates from Hong Kong and China, the UK visitors will forge stronger relationships with trade partners as well as working on the challenges facing the water industry in Asia. The issues of accessibility and quality are key considerations across the world in water management and as the Chinese government works to improve standards the show represents an excellent opportunity for industry leaders to discuss best practices and new innovations. On display at the Aquatech China show will be the very best water management products from across the world. With a history stretching back nearly 200 years, Doulton Water Filters has remained at the forefront of the industry. Committed to achieving the very best results in water filtration through ceramic and other complementary technology, Doulton water filters reduce up to 99.99% of common contaminants. Our drive for quality has been matched by a commitment to achieve longevity by maintaining performance for the life of the filter and cutting waste. A Doulton water filter only needs to be replaced every six to 12 months. Doulton's Managing Director, Simeon Gabriel, who will be attending the show, said: "Pushing technologies and research to constantly improve the quality and accessibility of drinking water in a sustainable manner means working together as an industry as well as challenging each other. Water management has many diverse purposes, but in terms of drinking water, discovering and discussing what is new, what works well in specific geographies and maintaining high standards is a rewarding experience that inspires development across the industry. We are looking forward to meeting industry leaders to share our future vision for Doulton's products and brand on a world stage." Doulton Water Filters has been based in Staffordshire, the heartland of the ceramics industry, since the late 1800s where it manufactures water filtration systems that are supplied across the world. Visit Doulton Water Filters on stand 8.2 H313. Check out our water solutions now!
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Doulton Delighted to Return to Exclusively Housewares
Doulton Water Filters is delighted to once again be exhibiting at the Exclusively Housewares retail showcase. Bringing together top names and innovative brands from across the homewares industry, the Exclusively Housewares event that runs from June 11-12 at the Business Design Centre, in London, provides a major insight into what trends and products will lead sales in the coming year. With emphasis growing on the need to live sustainably, innovations and environmentally-aware products that help to cut single-use packaging are expected to feature prominently. Check out our water solutions now! Drinking water, coffee and on-the-go food have seen a sea-change in consumer habits and, as a result, the popularity of quality items that work to cut the public's waste footprint have risen hand-in-hand with innovative new products. At Exclusively Homewares Doulton Water Filters will be promoting the quality, accessibility and longevity of its water filters, which provide high quality drinking water on tap. Investing in a water filter negates any concerns about the quality or cleanliness of drinking water, shutting down any argument for buying single-use bottles of water. With a wide range of filters suitable for all homes, Doulton Water filters offer quality and convenience demonstrated through the range of products that will be on show. These include: filtadapt - This water filter sits on the counter-top and can be easily attached to the tap and removed if needed, making it ideal for people in shorter-term accommodation, or who do not wish to have an integrated filter. Royal Doulton ELITE - This high-end, under-counter stainless steel water filter combines the very best materials and technology to deliver clean, tasty water from a stylish integrated tap. Drawing on Doulton's heritage, the Royal Doulton ELITE demonstrates the longevity and luxury of ceramic technology in providing quality water. QT System - This product is purpose-made for the DIY market and is the ideal water filter of choice to include when renovating and updating a kitchen. Long lasting and efficient, once installed this provides for quick and easy filter changes. TASTE portable filter bottle - Fitted with a high performance water filter, Doulton's TASTE bottle allows consumers to be sure of the quality of the water they are drinking when filling up their bottles away from home. Using a water filter is not only about health it is also about taste and as well as cutting plastic waste and improving the quality of drinking water, a water filter can improve the taste of tea and coffee as well as improve water-based cooking. To highlight the part quality water plays in improving both food and drink in the kitchen Doulton Water Filters will once again be sponsoring the refreshments at Exclusively Housewares. To find out more about Doulton's water filters join us at stand 258 at Exclusively Housewares. Discover more about Doulton Water Filters here. Check out our water solutions now!
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Earth Day Thoughts: How Sustainable Is Your Drinking...
Earth Day is a global initiative that aims to get individuals across the world thinking about changes they could make to help protect the environment. The Earth Day Network works throughout the year to fight against climate change, plastic pollution and to help protect endangered species. Earth Day is on 22nd April each year and is a global opportunity for individuals to get involved and take action, however small or large, to support this. The idea is that individuals acting collaboratively have a major impact when taking positive action to bring about change. At Doulton, we whole-heartedly support this approach. When it comes to the problem of plastic pollution, consumers play a huge part. If the market for single-use plastic is not there, manufacturers will be forced to make a change. Check out our refillable Water Bottles now! Make a change refuse to buy single-use bottled water A simple change that families can make is to refuse to buy single-use plastic bottles of water or other drinks. If individuals across the country chose to fill up a reusable water bottle at home and take it with them every day, this would have a huge impact on the amount of single-use plastic drinks bottles used and thrown away. Plus, with cafes and restaurants signing up to incentives to actively demonstrate that people can get free water refills there is no excuse to add to plastic pollution. Using a water filter at home means you can always be sure of the quality of the water that you are drinking and enjoy an improved taste. If you are concerned about the quality of the water used to refill bottles, filter bottles offer a portable solution. With such a simple solution already available to help cut down the problem of single-use plastic waste, Doulton Water Filters has donated portable water filters to a community event to help highlight the problem of plastic waste. If more communities raised awareness like this Earth Day Eco Event in Waltham St Lawrence, in Berkshire, it could really make a difference to how people perceive a solution to plastic pollution. Earth Day is an ideal time to consider how you could reduce your environmental footprint and turning your back on single-use bottles of water could be a good place to start. Choose a water filter instead. Find out more here. Check out our refillable Water Bottles now!
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What Exactly Is Your Water Filter Taking Out...
Choosing a water filter should not only be about taste but how effective it is at removing unwanted contaminants. While improving the taste is important to the enjoyment of drinking water, the removal of contaminants that are invisible to the eye is perhaps more important from a wellbeing point of view. When people invest in a water filter they are making an investment in their own health. The everyday benefits of drinking clean, fresh water every day are undoubted. Yet the type of water filter you choose will determine how it works and the effect that has on your drinking water. Check out our water solutions now! To properly filter contaminants of all types water filters need to combine more than one approach, meaning the more powerful and comprehensive the water filter is, the better it will perform. Not all water filters have the same power of filtration and cannot remove all contaminants, while the capacity of how much water can be filtered at once is also an issue, as is longevity and how much replacement filters will cost and how much waste they will generate. What contaminants can be found in drinking water? The contaminants that can be a problem in water include: Microparticles of plastic Bacteria for example salmonella, E. coli and cholera Waterborne cysts such as cryptosporidium and giardia, which cause stomach illnesses Disinfectants, including chlorine Rust and foreign particles Heavy metals,including lead As different approaches are needed to remove these a multi-layer water filter, such as an Undercounter Water Filter will provide a more comprehensive solution. When choosing a water filter it is important to know what contaminants you want to make sure are not in your water and whether your chosen water filter is effective at removing them. How filter jugs work Filter jugs are a commonly used device to filter water but they do have limitations. While being flexible and easy to use this does come at the compromise of capacity and long-term performance. Many filter jugs focus solely on the removal of chlorine to improve the taste of drinking water by using activated carbon to remove chlorine. The nature of activated carbon makes it unsuitable for removing most other contaminants. Prone to limescale build-up, the effectiveness of these filters can be reduced by limescale deposits and the filter will usually need to be replaced frequently. Some jug filters also incorporate ion exchange resins to target limescale as well as heavy metals. A problem with filter jugs is capacity and longevity. There is a limited amount of water that the jug can hold and it is necessary to wait for the water to move through the filter before using it. If you were using it for cooking or serving several people you would need to think ahead and store the water. Due to limescale build-up the effectiveness of many jug filters can also be quickly reduced, they will often need to be replaced after two months. How under-counter filters work Undercounter water filters are well regarded for their efficiency, powerful filtration and for providing water on tap. Most undercounter water filters will combine a number of methods to achieve excellent levels of filtration. Doulton Water Filters uses ceramic technology at the heart of its filters to remove up to 99.99% of common contaminants, which has been verified in tests. The make-up of the porous ceramic membrane is such that it can filter particles out down to a size of just one micron. The micropores in this ceramic outer shell work to stop bacteria, plastic micro-particles and waterborne cysts getting into your drinking water. Activated carbon is also used to target disinfectants, such as chlorine as well as organic chemical compounds to improve the taste and colour of the water. Reduction media is incorporated to reduce heavy metals and, finally, scale inhibitors are added to prevent limescale build up. All this technology is packed neatly into filter candles that fit discreetly under the sink to directly serve the cold water supply and provide fresh, clean water on tap with no need to plan ahead for how much is needed. The structure of the ceramic water filters also allows them to work at full capacity for between six to 12 months, cutting down on waste. Doulton water filter candles are available in different specification to suit your own needs regarding water filtration. When choosing a water filter make sure that you choose a filter that does what you want it to. Find out more about the water filters available from Doulton here. Check out our water solutions now!
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Make a Habit of Sustainable Choices - Start...
If everyone committed to taking a reusable bottle of water with them every day instead of buying single-use plastic bottles of water imagine the difference it could make to plastic waste. While individual choices shape our lifestyle, the impact of individual choice collectively is massive and making a habit of sustainable choices will help in the battle to preserve the planet. Just something as simple as filling a water bottle up with filtered drinking water and taking it with you every time you leave the house will eliminate your reliance on single-use plastic water bottles. Check out our refillable Water Bottles now! Single-use plastic pollution is a well publicised problem. The bottles that we use and discard daily are damaging the environment, killing marine animals and entering our food and water supply. But beyond the issue of pollution itself, consider the environmental cost of producing these bottles and recycling them as well as the water and fuel that goes into the production process. The saddest fact is that this waste is totally unnecessary yet consumer demand fuels it. Then there is the cost to you bottled water can be 500 times more expensive than tap water. Make carrying drinking water a habit Making a habit of drinking water from a reusable bottle should be a collective action for change and that is all it needs to become: a habit. Keys, wallet, phone, water bottle: The essentials you don't want to leave home without. What at first may seem like a conscious effort will very soon become second nature, especially when it is as simple as filling up a water bottle. If collectively the population as a whole committed to refuse to use single-use plastic and packed a bottle of filtered water instead the impact would be huge. Use a water filter for quality water on tap As concerns about the state of the planet grow by the day the time for excuses has passed. If quality is a concern, using a water filter is the solution. A Doulton water filter will remove up to 99.99% of common contaminants from drinking water, including chlorine, which can affect the taste. Made from natural ceramic, Doulton water filters are long-lasting and biodegradable. Working for six months to one year at full capacity, a water filter offers a sustainable solution for enjoying top quality drinking water without contributing to single-use plastic waste. Collectively we can all make a difference when it comes to plastic waste. Make packing a bottle of filtered water along with your keys, wallet and phone every time you leave the house a habit that you won't want to break. Making a change for sustainability together Individual actions can make a world of difference when we change as a collective. Embrace fellowship and make sustainability a habit to play your part in protecting the planet. Never underestimate the action of an individual when there are more than 60 million individuals who can all be making that same choice. Discover the Doulton Difference and enjoy fresh, clean, quality drinking water on tap. Check out our water solutions now!
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Why Hydration Should Be At The Heart Of...
Doulton Water Filters will be urging families to make changes to create a healthy home in support of National Home Improvement Month. Focusing on the role that good hydration plays in health and wellbeing, Doulton Water Filters will be encouraging families to focus on drinking more water and using a filter to ensure quality. Check out our water solutions now! Last year's inaugural National Home Improvement Week message of "love the home you live in" engaged 11 million people by offering inspiration, tips and advice. Off the back of that success the initiative, which is organised by suppliers trade association BHETA, will this year run throughout the entire month of April. With numerous big-name suppliers backing the event, information and offers will encourage people to make the changes they need to their home, however big or small. Inspirational DIY vlogger Georgina Burnett and former host of DIY SOS and 60 minute makeover Julia Kendell will be helping to inspire homeowners by taking on the role of ambassadors for National Home Improvement Month and offering inspirational advice. As research found that 69 per cent of people admitted they do not love their home, National Home Improvement Month will be encouraging people to make just one change to their home that would make them happier. With the kitchen being revealed as the number one priority when it comes to rooms to renovate, Doulton Water Filters wants to encourage families to make sure sustainable, quality hydration is a key consideration in kitchen refurbishments. As well as being mindful of a kitchen's capacity to deliver nutritious meals, Doulton will be reminding families throughout April that good hydration is just as important to health and wellbeing. Marketing manager at Doulton Water Filters, Yvonne Allen said: "Filtered water tastes great, is free from calories and sugar and helps to support good overall health. Using a water filter removes up to 99.99% of contaminants, including chlorine, which can leave a chemical taste. The better drinking water tastes the more likely all the family are to drink more of it." Installing a water filter is a sustainable method to enjoy clean, quality water without adding to the problem of single-use plastic pollution by buying bottled water. Doulton Water Filters is delighted to be supporting National Home Improvement Month to inspire families to make a change that is good for their health and that could help to cut single-use plastic waste. We manufacture a range of countertop, undercounter and gravity-fed water filters from our base in, Newcastle-under-Lyme, Staffordshire using natural ceramic methods. Check out our water solutions now!
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