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Doulton Water Filters to Showcase at InstallerSHOW 2026!

Doulton Water Filters to Showcase at InstallerSHOW 2026!

by Terri Lowe in News

The InstallerSHOW is the UK’s leading trade event for the heat, water, and energy sectors, and this year Doulton Water Filters are proud to be a part of it! Taking place at the NEC in Birmingham from 23rd to the 25th June 2026, the InstallerSHOW is the perfect place for installers, plumbers and more to discover the Doulton difference for themselves!

What to Expect from Doulton Water Filters at the Show

While full details of our stand are yet to be officially confirmed, visitors can expect:

  • Live product demonstrations showcasing the performance of our under sink water filter range and the science behind our ceramic water filters
  • Expert advice on selecting the right filtration solutions for different installations
  • Insights into sustainability, including how filtration can reduce environmental impact
  • Networking opportunities directly with our team

Trade shows like InstallerSHOW are a vital platform for us to engage directly with installers and plumbers, helping bridge the gap between product innovation and real-world application.

A Growing Focus on Water Quality

As concerns around water quality and environmental impact continue to grow, installers and plumbers are increasingly looking for reliable filtration and treatment solutions to meet customer demand.

Events like the InstallerSHOW highlight how water filtration is no longer a niche add-on but a core part of modern plumbing and building services. Therefore, if you’re attending or planning to attend, let us know and we can book you a spot with our team to discuss our solutions! Otherwise, we will see you at the show, where you’re more than welcome to drop by and discover our water filter solutions for yourself.

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Can a Netflix-Inspired Plastic Detox Really Work?

Concerns about plastic exposure and its effects on human health have risen sharply recently. As uncertainty around the long-term implications continues, a growing body of research is emerging, increasingly highlighting the risks associated with the microplastics and nanoplastics we encounter and often consume throughout our daily lives. Netflix's most recent documentary, “Plastic Detox", features a fascinating real-world experiment that has brought the issue into an even sharper focus. For couples trying to conceive, this topic is particularly relevant, as emerging research suggests environmental factors, including everyday plastics, could be playing a much bigger role in fertility than previously thought. Plastics Aren’t Just an Environmental Concern. They also pose a significant risk to human health. Many plastics contain chemicals such as phthalates, which make them flexible, and bisphenols like BPA, which make them rigid. These substances are known as endocrine disruptors, meaning they can interfere with the body’s hormonal system, affecting key functions like fertility, metabolism, and growth and development. What makes this particularly concerning is how easily these chemicals can enter the body through the food and drink we consume, via skin absorption (which can account for up to 60% of exposure), and even through the air we breathe in the form of microplastics. The Bigger Picture: What Research Shows Scientific studies back up the concerns: A landmark Danish study found a 50% decline in sperm count over 50 years Newer data suggests the decline is accelerating Exposure to phthalates in infancy is linked to future fertility issues Over 50 chemicals act as “obesogens”, contributing to weight gain BPA may affect multiple generations, not just one There’s also emerging evidence linking plastic chemicals to: Cardiovascular disease ADHD and autism Hormone-related cancers The Netflix Study: Can Reducing Plastics Improve Fertility? Six couples who had been struggling to conceive due to "unexplained infertility" after medical testing took part in a three-month experiment. The hypothesis was simple: If we reduce exposure to plastic chemicals, can fertility improve? Participants were tested for: Bisphenol A (BPA) Phthalates Sperm count and concentration (male partners) Since sperm takes around 70 days to regenerate, the study tracked changes over a 3-month period to see whether lifestyle adjustments made a measurable difference. Real Results from Real Couples The outcomes were striking and, for some of the couples featured, life-changing: Monique and Bruno (2 years trying)Bruno (a construction worker) changed aspects of his home and work environment and saw an 84% increase in sperm concentration. The couple later had their first child and are expecting another in 2026. Julie and Eric (2.5 years trying)Despite Eric being classified as subfertile, the couple successfully conceived. Their baby was born in early 2026. Katie and Tim (10 years trying)No improvement was observed in this case. A reminder that fertility is complex and multi-factorial. Darby and Jesse (22 months trying)Initially showed extremely high BPA and phthalate levels. After just 6 weeks: Darby’s BPA dropped by 95% Both partners saw significant chemical reductions They later conceived and welcomed a baby in 2026. Overall, 50% of couples featured conceived after the study, and after 6 weeks, all of the couples showed a decrease in BPA of 61.5%, making it almost non-detectable. Phthalates also declined by 6.25%.  Along with fertility, a third of the participants saw a lower BMI; 60% reported higher energy levels; 80% reported increased sleep quality; and 86% said they planned to keep the lifestyle changes.   What Changed? (The “Plastic Detox” Approach) Rather than eliminating everything, participants focused on reducing the largest sources of exposure in their everyday lives. Key Changes: Avoiding plastic food and drink packaging Switching to natural, fragrance-free personal care products Reducing exposure to synthetic fabrics Avoiding thermal receipts (a hidden BPA source) Replacing common household items with plastic-free alternatives Common Plastic Sources in Our Homes: Of course, plastic regulations vary around the world. The Plastic Detox featured couples based in America. So, it's important to note, while the UK and EU follow frameworks like REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals), with 1,100 chemicals banned in EU cosmetics compared to just 9 in the US, there are still common places where plastics can be found throughout our homes. Such items can include: Plastic bottles and food packaging Tea bags (many contain plastic fibres) Coffee pods Shampoo and toiletry bottles Cleaning products Synthetic clothing (polyester, nylon) Plastic chopping boards Children’s toys Fragrances and cosmetics How to Reduce Exposure to Microplastics Around Your Home: You don’t need to overhaul your entire lifestyle overnight to reduce plastic exposure. In fact, small, consistent swaps can make a meaningful difference. A wonderful place to start is in the kitchen, where plastics are often most heavily used. Switching to glass or stainless steel containers for food storage, choosing wooden or bamboo chopping boards, and avoiding plastic kettles or containers where possible can all help lower your exposure to harmful chemicals. Consider investing in a water filter system to further reduce your consumption. This is particularly important if you and your family frequently use plastic bottles instead of tap water to lower microplastics in water. It’s also worth looking at your daily routine. Many personal care products contain hidden plastics or synthetic fragrances, so opting for fragrance-free toiletries and products in plastic-free or refillable packaging is a simple but effective change. Clothing is another often-overlooked source of microplastics, so where possible, choosing natural fibres like cotton or wool can help reduce both personal exposure and environmental impact. Try not to buy polyester or waterproof clothing where possible, as these may also contain avoidable plastic particles and chemicals. Finally, being aware of less obvious sources of plastic can go a long way. Even everyday items like receipts often contain BPA, so limiting how often you handle them is a good habit to build. When food shopping, choosing loose fruit and vegetables instead of pre-packaged options can significantly cut down plastic use. Even something as simple as checking whether your tea bags are plastic-free can contribute to a lower overall exposure. While these tips may sound a little overwhelming, with plastic appearing to be present in almost everything we touch, it's still important to note that, like everything in life, smaller, more manageable changes are still beneficial for longer-term goals.  Will You Reduce Your Plastic Exposure? The biggest takeaway from the 'Plastic Detox' isn’t perfection; it’s awareness. For UK families, especially those trying to conceive, reducing plastic exposure could be a simple but powerful step toward better health. While fertility is influenced by many factors, this study suggests something encouraging: Everyday choices, even small ones, may have a bigger impact than we think.

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Microplastics In Water

Recently, the concerns around microplastics have been rising. Since the first commercial usage of plastic in the 1930s, this synthetic material has gone from a versatile and useful novelty to an over-relied-on solution that is dramatically impacting our environment and our health.  With more and more studies emerging, showcasing the damage that microplastic ingestion can do to us in the long term, people everywhere are becoming more and more aware of their exposure and its implications. And, with Netflix releasing a new documentary, 'The Plastic Detox', showing the impact of microplastics on issues such as fertility, the concerns and awareness are only set to continue.  What is a microplastic? Microplastics are tiny particles of plastic. They come from a range of sources. From using a plastic chopping board, where the knife hits the surface and causes small pieces to chip away, through to warming up plastic containers with our food in. Microplastics can also make their way into our drinking water from a wide range of everyday sources. One of the most common sources is synthetic clothing made from materials like polyester, nylon, and acrylic. Tiny plastic fibres can break loose and enter our wastewater systems when we wash these fabrics. Even though treatment plants remove many contaminants, some of these microscopic fibres can still pass through and reach rivers, reservoirs, and eventually the drinking water supplies that we use every day. Plastic packaging is another significant contributor to the microplastics we are ingesting every day. Over time, bottles, food containers, and other plastic products can break down into smaller fragments due to sunlight, heat, and physical wear. These fragments can enter the environment through landfill runoff, litter, or recycling processes and may ultimately make their way into natural water sources. Not only that, but drinking bottled water can also put us at risk of more microplastic exposure – especially if the bottles have been stored somewhere warm or hot, actively releasing them into the water.  Earth.org has found that the annual influx of plastic waste into the oceans surpasses 8 million tonnes. Microplastics, like all other forms of plastic, endure a decomposition process spanning hundreds or even thousands of years. These tiny particles penetrate every corner of our environment, including the air, soil, and water. Microplastics in drinking water, oceans, polar regions, and freshwater have been found to contain large amounts of dangerous chemicals. This pollution has led to the recognition that the ingestion of microplastics through food and water is a major pathway of exposure.  How are we ingesting microplastics? Because microplastics are so small and lightweight, they can travel easily through air, soil, and even water systems. The three main ways we ingest microplastics are through our food (such as seafood, salt, and processed foods, which are stored and heated in plastic packaging), drinking water (especially bottled water), and, most surprisingly, through the air. With tiny plastic fibres from packaging, furniture, and clothing floating all around us, we are breathing plastic without realising it. Are there microplastics in tap water? Although water companies work hard to remove contaminants, the extremely small size and varied shapes of microplastics mean some can still make their way into drinking water supplies. A European study of drinking water in Flanders (Belgium) found measurable microplastic particles in samples from both treatment plants and household taps, demonstrating that microplastics can remain in treated tap water.  Similarly, a UK study titled “Synthetic Microplastics in UK Tap and Bottled Water: Implications for Human Exposure” analysed 177 tap-water samples collected from 13 cities across the United Kingdom to investigate the presence of microplastics in drinking water. The researchers found that microplastic particles were present in many of the samples, with typical concentrations ranging from around 24 to 56 particles per litre. The study also examined the size, shape and polymer type of the particles, identifying common plastics such as polyethylene and polypropylene, which are widely used in packaging and consumer products. These findings suggest that small quantities of microplastics can still be present in treated tap water and may contribute to human exposure through everyday drinking water consumption. How to get rid of microplastics in water. If you're keen to understand how to avoid microplastics in water, it’s time to start filtering your water with Doulton. Doulton Water Filters offer the convenience of drinking clean tap water that rivals the taste of bottled water. Extensive studies on microplastics in drinking water have primarily examined particles ranging from 6.5 to 100 microns in size. However, Doulton Water Filters goes a step further by providing an absolute filtration (defined as >99.99%) rating of 0.9 microns and a nominal filtration (defined as >99.9%) rating of 0.5 to 0.8 microns from your drinking water. This makes them an excellent choice for families seeking reassurance about the quality of their drinking water. While the research findings are undoubtedly concerning, individuals have the power to safeguard themselves and reduce their contribution to single-use plastic waste by opting not to purchase bottled water. Ways to further reduce microplastic exposure. Discover more about Microplastics in Water here.

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