Meet The Water Filter Experts
At Doulton we have been perfecting our water filter systems since 1826. Combining traditional methods with modern innovation, our team of experts provide water filtration solutions from our UK manufacturing and testing facilities to households around the world.
Pioneering Water Excellence Since 1826
Rooted in the pioneering spirit of John Doulton, our journey began in Britain with a simple yet transformative mission: to enhance water quality naturally and sustainably. Over two centuries, Doulton has led the way in water filter technology, marrying traditional craftsmanship with innovative solutions.
As we embrace the future, our rich legacy remains our compass, inspiring us to innovate for a healthier world. With Doulton, experience better drinking water in your home.
Rigorous Testing Standards
Our commitment to delivering water at its best is underpinned by a meticulous testing regime that sets us apart. Our dedication to quality and safety is not just a promise but a practice, evidenced through rigorous, scientific testing procedures.
From our in house laboratories to real world applications, our team of experts employ the latest in water science and technology to ensure our filters meet and exceed global standards. This is proven through accolades such as our NSF Certification.
Transparency in Every Drop
Doulton water filter systems can reduce up to 99.99% of common contaminants, a claim that we back openly for everyone to see. Details of our testing processes and results are openly shared, providing you with the confidence that choosing Doulton means choosing a legacy of quality tested through time. All of our certifications can be easily found, and you can see an overview of our test data on this page.
Empowering Better Water Everyday.
Meet our team of experts.
Joy: NPD & Technical Director
Meet Joy, leader of Doulton's in-house Product and Technical Team. Joy's role is to drive innovation and excellence in every aspect of our journey. Ensuring compliance with legislative requirements across our entire product range, Joy ultilises decades of knowledge to keep out water filter range at the forefront of innovation.
Julie: Technical Manager
As Technical Manager, Julie's role oversees that our filters maintain exceptional standards. Ensuring that they consistently surpass high performance benchmarks, Julie works closely with external laboratories and certifying bodies to rigorously validate our technical performance and product reliability.
Joana: Product Manager
As Product Manager, Joana has a constant eye on emerging trends and innovations. As your voice and your ally, Joana's focus is to consistently create a range of practical products that cater to your every need. In a nutshell; Joana translates consumer wants and needs into cutting-edge products within our water filter ranges.
Brian: Senior Engineer
Introducing Brian, Senior Engineer. Brian leads the charge in refining manufacturing processes, playing a pivotal role in steering New Product Development initiatives. Collaborating seamlessly with Operations, Technical, and Quality teams, he tirelessly strives to elevate both existing and upcoming product lines.
Martin: Junior Engineer
Martin is a Junior Engineer within our team. Providing support to our New Product Development, Martin specialises in structural integrity and quality assessments. Keeping up to date with the best components and suppliers, Martin guarantees that the highest quality materials are used in all of our water filter systems.
Lauren: Assistant Technician
Meet Lauren, Assistant Laboratory Technician. With a keen eye for detail, Lauren spearheads quality control testing in our laboratory. Specialising in material safety, chemical reduction, and microbiological filtration efficiency, Lauren ensures that every sample meets our stringent standards.
Certification and External Validation
Certification and External Validation
We adhere to globally recognised certification protocols to validate the performance of our filters. Beyond internal testing, we engage independent laboratories to test and certify our products, ensuring unbiased verification of our claims. This includes IAPMO, ACS, NSF and WRAS approval.
Microbiological Testing
Microbiological Testing
Our filters are rigorously tested against bacteria and cysts (including Cryptosporidium) to ensure effective reduction rates. Using protocols aligned with international standards, each filter is challenged with specific microbiological contaminants to verify its efficacy.
Chemical Reduction Tests
Chemical Reduction Tests
To assess the effectiveness in reducing chemical contaminants like chlorine, lead, and pesticides, we ensure our filters are tested with the volume of water we claim they can work at, and then we test to understand the removal/reduction %.
Flow Rate and Capacity Evaluation
Flow Rate and Capacity Evaluation
Efficiency in water filtration is not just about testing with contaminant levels using a small amount of water but also about performance over time. Our filters are tested for optimal flow rates and long-term capacity, ensuring they deliver efficient water filtration throughout their lifespan.
Particulate Removal Efficiency
Particulate Removal Efficiency
We test the removal of fine particulates, including microplastics, to enhance the overall quality and taste of the water. These tests ensure that our filters effectively reduce even the smallest particles. The following products are NSF certified for the reduction of Microplastics: Biotect Ultra, Biotect Ultra SI, Ultracarb & Ultra Sterasyl.
Addressing Cocktail Testing
However, you will find some water filter companies will use 'cocktail testing' in their marketing to provide a long list of contaminant removal claims for their filters based on filtration of small volumes of water, or sometimes without disclosing the volume of water filtered at all!
So, when considering purchasing a water filter it is very important to check the volume of water filtered and the frequency of sampling during the test when looking at test reports or performance claims. You need to be confident that the filter will provide protection for the whole duration of the claimed lifetime/capacity for the filter not just a few litres.
Doulton do not use low volume cocktail testing in the marketing & performance data tables for chemical reduction. We measure the filter’s performance throughout the testing with the volume of water that we state as the lifetime/capacity of the product.
We prove that our filters will protect for the whole lifetime/capacity that we recommend.
Browse our water filter range.
Ready to put our experts to the test?
Take a look at our range of water filter products and experience decades of innovation and expertise for yourself.
From under sink water filter systems, through to our TASTE 2 Bottle - there is a solution for every household and need.


