The doulton company video.

Our Story

Expand your knowledge of our brand by watching this video from Doulton®.


Better, by nature

Founded more than two centuries ago, Doulton® paved the way in in water filtration. And today, we continue to empower and educate people everywhere on the incredible difference water quality makes to our wellbeing.

Better tasting water

We bring out the best in water, to bring out the best in you. Doulton® water filters retain all the good stuff like natural minerals, and reduce or eliminate contaminants like chlorine, bacteria or heavy metals – creating a healthier, tastier glass. It’s better by nature and better for the planet too. There’s no energy required to power our filters, so it’s a completely sustainable solution.

Pregnant woman enjoying safer and cleaner filtered water from a Doulton water filter.
picture of ceramic filters ready for the end caps.

Made in Britain

Doulton’s unrivalled reputation is built on British expertise and innovation. Ever since our pioneer John Doulton founded the company back in the 1800s, every ceramic filter has been created right here in the UK – earning a royal crest and the renowned Queen’s award for export achievement in the process. The ‘Made in Britain’ stamp is a mark of quality and integrity that’s earned the trust of generations of consumers, all over the world.

Unlocking your potential

Quality water filters are just the beginning of what we do at Doulton®. By working to change perspectives, we help people understand the real value of water for their wellbeing. With access to better water, they can truly become the best version of themselves. 

glass of filtered water from Doulton water filters.