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What are the 'Healthy Minerals' in Water?
We all know water is good for us and that adequate hydration is essential to health but what exactly are the healthy minerals that are found naturally in drinking water? When filtering out contaminants and pathogens that could pose a risk to health it is important to also protect the health-giving properties of drinking water and ensure "good" minerals remain in filtered drinking water. Doulton's ceramic water filters are carefully designed and engineered to ensure that all the healthy minerals remain during the filtration process. Filters that fail to get that balance right could instead deliver empty drinking water. Check out our water solutions now! What minerals are found naturally in water and why are they good for you? Minerals are elements found in rocks that enter the water supply as it passes through the rocks and the minerals dissolve into the water. Many of the minerals that are essential to health that we seek through dietary choices are also found in drinking water. While bottled "mineral water" is marketed on the basis of being a good source of minerals it can often be the case that tap water is in fact more plentiful in natural minerals, this is particularly true in hard water areas. Healthy minerals The healthy minerals found naturally in drinking water include: Calcium - Vital to the healthy development of bones and teeth. Magnesium - Helps transform food into energy. Potassium - Helps the heart function normally and balances fluid. Sodium - Helps to maintain fluid balance. Copper - Essential to growth and development. Copper also supports the growth of blood cells. Zinc - Helps wounds to heal and supports cell development. Phosphorus - Supports the development of bones and teeth. A healthy lifestyle is the sum of all parts and drinking water that has healthy minerals whilst contaminants are removed plays a valuable part in that. A high quality water filter, such as a Doulton Water filter will provide families with clean and healthy water on tap day after day - with the healthy minerals retained exactly where they should be. As well as staying hydrated you can be sure you will still reap the benefits of naturally occurring healthy minerals safe in the knowledge common contaminants have been removed. Check out our water solutions now!
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Cut Waste: Choose A Water Filter for High-Quality...
Recycling is held up as a major goal in the battle against plastic pollution but the reality remains that the less we buy the less we have to throw away. Over the past few decades investment in products that last seems to have been replaced by immediate-use convenience goods, with little regard to the environmental consequences. Fashions that last one season, ready sliced fruit in plastic pots, waste heavy coffee pods and, of course, plastic bottles of water - no one needs these items, there are lower cost better quality options that will last far longer. A throwaway society where immediate gratification is fuelling debt, dissatisfaction and mountains of waste is just not sustainable. The calls for change are growing ever louder and savvy consumers are beginning to turn their back on single-use items that are helping to destroy the world's ecosystems. Check out our water solutions now! Water filters - the sustainable option Fitting a water filter at home is an easy step to take to cut your waste footprint - and with Doulton's ceramic water filters being made from natural materials this can be an ethical and healthy choice too. Consider the waste that just one family generates by choosing to drink plastic bottles at home instead of filling glasses from the tap. Loading up on multi-packs of plastic bottles shrink-wrapped in plastic is not only unnecessarily wasteful, it is also, quite frankly, a waste of money. Tap water passes highly stringent tests to ensure its quality while using a water filter brings an added layer of protection to remove any residual contaminants. While chlorine is often added to drinking water to act as a disinfectant, Doulton water filters have been scientifically proven to remove this from drinking water. Recent studies found the presence of plastic micro-particles in tap water with even higher levels being recorded in bottled water. A water filter offers protection against this, filtering out plastic down to a size of 0.5 microns. The quality of tap water is proven; the cleansing powers of Doulton water filters are also proven. Fresh, clean, tasty water that is full of healthy minerals is readily available at no extra cost - so why persist in fuelling the problem of plastic pollution and needless waste? Natural Material When the quality of your drinking water is a concern Doulton water filters offer a long-term and sustainable solution. Once the filter housing is in place, it will last as long as you need it to. Replacement parts are available, and highly qualified staff can offer advice. All that needs to be changed is the ceramic candle that works as the filter – made from 100 per cent natural materials, which can be disposed of without scarring the natural world. Longevity Each ceramic filtration candle lasts between six months and a year to provide optimum results. With performance that is guaranteed at the highest level during the lifespan of the candle, Doulton water filters offer an ecologically sound solution to enjoy clean, healthy water on tap. And there is no need to add to the mountain of plastic pollution when out and about. Buy a refillable bottle and take quality water with you - there really is no excuse to be a part of the problem. With a history stretching back nearly 200 years, Doulton understands the need for quality, investment and sustainability. Trust in a company that shares your values, be part of the change today. Throwaway culture is just that; instead, invest in sustainable alternatives that will help to protect our future. Check out our water solutions now!
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The Importance of Good Quality Water (Campaign Tested)
Water is vital to the ecosystem, but are we doing enough to protect the water supply? Household products, industrial waste and agricultural run-off cause widespread water contamination that could be avoided - this is what Water Quality Month aims to raise awareness of during August. Nitrates, chemicals and other pollution find their way into waterways that feed the drinking supply and support the world's ecosystem. As a primary action to protect their drinking water, households can install a high-quality Doulton Water Filter, which are scientifically proven to act as a barrier against common contaminants. This simple step will allow families to have peace of mind that the water they are drinking is of the highest quality. But what about the problem of polluted waterways? We can all play a part in reducing the pollution of water. Check out our water solutions now! Time for change As the actions of Surfers Against Sewage have shown, change is possible. Following a strong campaign by the action group to clean up bathing areas that harboured bacteria as a result of raw sewage being pumped into waterways there was a massive drop in infected areas. Just 27% of bathing areas around the UK were classed as being at an acceptable standard in 1990. That now stands at 98.6%. While we need to rely on governments around the world to bring in legislation to target pollution generated by agriculture and industry, we can play our part as individuals. The potions, lotions and cleaning products that we pour down our sinks do not vanish; they find their way into the waterways. Likewise, the chemical weed killer and pesticide we use to protect our plants will eventually run off gardens as a result of rainfall and make their way into the water supply. While individually the effects of these pollutants may be small, the effects of a town doing this collectively are huge. We all need to take steps to help protect the quality of the water that we will eventually end up drinking. Water Quality Month So what can you do to help? Water Quality Month takes place throughout August and aims to raise awareness of what we put into the water system that is contributing to pollution. On a domestic level, homeowners are asked to: Avoid using chemical pesticides and herbicides Dispose of paint and oil correctly Avoid blocking or paving over natural drainage Do not pour out-of-date medication down the sink Clean up after pets Choose non-toxic household cleaners It is within our hands to help maintain a good quality of water but it is also in our hands to protect ourselves from contaminants that may remain in drinking water. Doulton's ceramic filters can filter a host of bacteria, cysts, and particles, including microplastics. Different filtration candles offer a tailored approach to filtration to best suit your needs. The message is simple - take care of the water you drink, make quality a priority. Check out our water solutions now!
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Industry Showcase Brings Valuable Exposure for New Doulton...
Doulton Water Filters were delighted to showcase two new products at the Exclusively Housewares show. The show gave the housewares industry a first glimpse of Doulton's Taste water filter bottle, which delivers high-spec filtration on the move. Check out our refillable Water Bottles now! Touted as a solution to the widespread consumption of bottled water, the refillable bottles give access to high quality water without contributing to the problem of single-use plastic waste. The show also presented Doulton with the ideal industry platform to display its latest product - the prestigious Royal Doulton filtration system. Buyers from key premier outlets were able to see the superior materials and performance power of the luxury product first hand. Fantastic quality The Exclusively Housewares show, which was held at the Business Design Centre in London, saw major name manufacturers of housewares present their goods to a hand-picked industry audience. Taking place over two days in June, Doulton's head of European sales, Rolf Jackson, was impressed with the quality and organisation of the show. He said: "Doulton found the Exclusively Housewares show a rewarding and enjoyable experience. The support in bringing in tailored buyers from high profile retailers to forge relationships with manufacturers was excellent. "This was a hugely valuable experience for Doulton Water Filters and presented a great opportunity to widen the exposure of some of our key products through targeted media interest and engaging with buyers." Doulton Water Filters were keen to relay to buyers the strength of its Taste water filter bottle, which has been painstakingly developed to harness the level of filter performance expected from this global brand. Rolf added: "Our new water filter bottle received a really positive response, which we were delighted with after the huge amount of research and design that have gone into putting it into a league of its own when it comes to portable filtration." Check out our refillable Water Bottles now!
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Royal Doulton ELITE Filter System Delivers A New Standard...
The launch of the Royal Doulton ELITE water filter system sets a new standard in luxury appliances that promote wellbeing. Royal Doulton has stood for quality, innovation and ceramic excellence for centuries - now that expertise has been harnessed into this stylish and efficient water filter to provide families with high-quality drinking water on tap. A premium product, Doulton Water Filters' new Royal Doulton ELITE combines cutting-edge ceramic water filtration technology with a stylish and functional delivery system. Fitted with a dedicated Royal Doulton ELITE ceramic candle, it offers absolute filtration, reducing up to 99.99% of contaminants, including bacteria, cysts and heavy metals. Check out our water solutions now! For families concerned about recent studies revealing the presence of plastic microparticles in bottled water and tap water, the Royal Doulton ELITE offers microfiltration, filtering out microparticles down to 0.5 microns. Fitted with activated carbon, the Royal Doulton ELITE draws out chlorine that is used as a disinfectant to keep the water clean as it works through the water supply, greatly improving the taste of drinking water. 'Excellent quality drinking water' The filtered drinking water is delivered through a dedicated, stylish chrome tap, while discreet under-counter EcoFast housing guards against the unnecessary use of water. Rolf Jackson, Head of European Sales at Doulton Water Filters, explained: "The Royal Doulton ELITE brings together the highest specification components in water filtration technology to provide excellent quality drinking water. "Doulton Water Filters has been a leading manufacturer of ceramic water filters for more than a century, constantly working to exceed expectations. The Royal Doulton ELITE is a luxurious product that combines hundreds of years of research and innovation into a highly functional everyday item." "Drinking water, coffee, tea, ice and steamed vegetables will all taste better with the Royal Doulton ELITE. When lifestyle and health are so important, it makes sense to invest in the foundations of wellbeing with a world-class water filter. The Royal Doulton ELITE is the ideal solution for people who want the quality of bottled water, without the environmental footprint. The ceramic candle inside the filter only needs to be replaced every six months and is a natural product. Rolf added: "While taking out any potentially harmful contaminants, our water filters are designed to leave healthy minerals that help to boost wellbeing in the drinking water. "The quality of Royal Doulton filtered drinking water is excellent and, importantly, this is a sustainable solution. Doulton wants to encourage people to fill up reusable bottles at home and take high-quality drinking water they can rely on with them, instead of using hundreds of plastic bottles every year." Check out our refillable Water Bottles now!
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Refreshment Sponsorship Serves Up A Reminder Of The...
Doulton Water Filters was delighted to take a highly visible role in this year's Exclusively Housewares exhibition to highlight the everyday benefits of drinking filtered water. Adding a water filter to any home is a fantastic way to make an everyday change that will bring benefits year after year. Check out our water solutions now! To drive that message home, Doulton Water Filters sponsored the refreshments across the venue for the duration of the Exclusively Housewares Show at the Business Design Centre in London. Running from June 12 to 13, Exclusively Housewares is the premier showcase for preparation, cooking, serving and tableware in the UK. With water playing a major part in food and drink preparation, Doulton Water Filters is committed to ensuring households can access the highest quality water direct from their kitchen tap, which in turn will enhance the quality of food and drink created using that water. Make your favourite brew even tastier with filtered water Head of European sales at Doulton Water Filters, Rolf Jackson, said: "Whether steaming vegetables, preparing a healthy soup, making coffee or tea, or dropping an ice cube into your favourite malt, the quality of the water used will have an impact on the result. "Doulton water filter will remove any bacteria as well as the disinfectant chlorine to take away the chemical taste often associated with tap water. "The British public are huge fans of tea and coffee, and by sponsoring the refreshments at Exclusively Housewares, Doulton Water Filters wanted to send a reminder that filtered water is the way to make your favourite brew even tastier!" Doulton Water Filters manufactures a range of ceramic water filtration solutions from its base in Staffordshire. Visitors to the show will be able to learn more about contemporary new products, including the "filtadapt™" water filter, as well as the newly-launched premium Royal Doulton ELITE system. Rolf added, "Doulton was delighted to take part in Exclusively Housewares 2018 and to sponsor the refreshments. We believe the exhibition presented a great chance to highlight the importance of investing in quality drinking water and the benefits that can bring to everyday living." Check out our water solutions now!
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Doulton Water Filters Challenge Families To Discover The Difference In...
Doulton Water Filters are challenging families to "discover the difference" with the launch of a new campaign. Families are being invited to "test, taste and trust" the benefits that using a Doulton water filter brings as part of the "Discover the Doulton difference" message. Culminating in the launch of a new website, the campaign is challenging consumers' perceptions about just how much difference using a water filter makes to the taste of their drinking water. Check out our water solutions now! The ceramic water filter specialist also wants to draw attention to how important the quality and capacity of the water filter is to how effectively it removes contaminants. Powerful filtration Doulton water filters are powerful tools, backed by years of research and testing, that can draw a vast number of impurities and contaminants from drinking water. Crucially, the design of Doulton water filters ensures that beneficial properties, such as healthy minerals, remain. And this is where Doulton water filters stand above many other inline filter systems, which can also remove the naturally occurring minerals from water during filtration, leaving so-called "empty water". Rather than just significantly improving the taste of drinking water by removing chlorine, Doulton's ceramic filters remove contaminants including bacteria, heavy metals and microplastics. It is this difference in quality that the Discover the Doulton difference campaign is set to shine a spotlight on. Doulton Water Filters marketing manager Yvonne Allen explained: "Quality is of absolute importance to us as a company and we want customers to realise that not all water filters are equal." "Doulton Water Filters continually invest in research and testing to improve the functionality of products, targeting the contaminants they can remove to improve the taste and quality of drinking water. "The overall message is that customers should know exactly what to expect from their water filter - and be secure in the knowledge they are investing in a quality product that is beneficial to lifestyle and wellbeing." Check out our water solutions now!
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How Can Drinking Filtered Water Help Reduce Allergies?
For millions of people, allergies impact daily life. From mild reactions to those much more serious and even life-threatening, allergy management is essential, and you might be surprised to know that water can play a part in this. First, it's important to understand what an allergic reaction actually is. These varied responses occur when our body's immune system recognises something as a threat and begins to produce antibodies called Immunoglobulin E (IgE), which travel to your cells and then release chemicals, producing a reaction. Lots of reactions cause respiratory symptoms, such as itchy, runny noses, tight chest, or they can manifest as breakouts on the skin. Check out our water solutions now! Does Drinking Water Help Reduce Allergies? We first need to understand a bit more about what's happening in our bodies when an allergic reaction occurs. As part of a body's response to an allergen, histamine levels rise. Water is relevant because how hydrated we are is a factor in how significant an amount of histamine is released. So, water actually has the power to regulate your histamine levels. This does not mean drinking water can act to prevent or treat an allergic reaction, but it's good to know that avoiding dehydration by drinking water will help to maintain normal histamine activity. By drinking enough water, you can stay hydrated, and instead of battling to retain water levels in the body, histamine can concentrate on tackling allergens. Ultimately, a healthy immune system is needed to fight all manner of health concerns, and water is one of the key tools to maintain overall health when combined with our diet and exercise. Contaminated water is causing allergies While treated water, the type found in domestic kitchens, is strictly regulated to meet health and taste standards, some of the chemicals used to treat it, such as chlorine and fluoride, can be irritants and possibly act as allergens. So it is possible that unfiltered water could cause a reaction in some people, but it's usually what's in it, rather than the water itself. If you consider this in relation to hydration's impact on histamine levels, you can see that if we're trying to be healthy and consuming plenty of tap water at home, without a filter, we could, in fact, be consuming more of these irritants and potential allergens. A simple, effective solution is to add a filter, whether that's a filtered bottle or an at-home unit. Filtering tap drinking water to reduce allergies Because the allergens and irritants tend to come from the treatment, not the water, you can reduce that by filtering the water before you drink it. The technology in our ceramic filters means you get all of the benefits of drinking water, without any hint of contaminants such as microorganisms and traces of chlorine that may have made it through water treatment to your tap. Enjoy super hydration with filtered water and added peace of mind. Boost your water quality with Doulton At Doulton®, we've got nearly 200 years of history and experience when it comes to water. All of our water filtration products incorporate cutting-edge ceramic technology, which can remove all the contaminants and leave in all the goodness. Stay hydrated, minus the irritants and allergens, by exploring the Doulton® product range. Check out our water solutions now!
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How Free Tap Water Is Helping To Reduce...
The battle to cut waste generated by single-use plastic bottles has seen a significant movement towards promoting the availability of "free water". Of course, tap water has always essentially been free, but members of the public often felt awkward asking for free refills - particularly if they were not buying anything. The "Blue Planet" effect has seen awareness of plastic pollution rocket, prompting businesses and local authorities to take significant steps to make free tap water more easily accessible for people on the move. Check out our refillable Water Bottles now! London, in particular, has been a frontrunner in pushing the availability of "free water", with the mayoral assembly declaring that they want it to be "the norm" not to use single-use plastic bottles. Four water fountains have been set up already in the capital, with a further 16 due to be installed following bidding from communities to secure funding. Londoners are also being encouraged to top up reusable water bottles at shops and cafes across the city, which have signed up to the refill scheme - marked by a sign in the window. Drinking water fountains help the mission to go plastic-free Borough Market set the standard in London by announcing in August last year that it intends to go plastic-free. The foodie haven has already introduced water fountains to cut out any need to buy bottled drinking water from its cafes and restaurants. Elsewhere, the refill scheme has already begun to roll out to communities outside of London and, as the momentum continues to grow, hopefully more towns and cities will choose to drink tap water instead of contributing to plastic pollution by buying bottled water. With major chains backing the move to offer free drinking water refills and water companies getting behind the campaign to increase the availability of water fountains across the country, a real difference could soon be seen in the amount of plastic waste generated. Drinking water is an essential resource, and it is only right that it should be easily available. Change for good Charitable organisations such as Give Me Tap have been attempting to raise awareness of the issue of waste for some time and it is great to see widespread action taking place. Change begins with the individual, so rather than relying on bottled water, consider making a difference by drinking tap water at home. To ensure the best quality, a water filter is a great investment, removing up to 99.99% of tested contaminants to ensure healthy and tasty water. Invest in a refillable bottle and be confident in the fact that you are enjoying healthy drinking water that is not going to cost the Earth. Check out our refillable Water Bottles now!
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