Did you know that we’re in a water crisis?

Out of all the water that we have on Earth, just 3% is fresh water - only 0.5% of that is available for drinking.

That doesn’t seem much to quench the thirst of 8 billion people, and millions of animals, does it?

If you’re reading this, you probably have water on tap at home. You can take showers, wash your hands, and flush the toilet.

You’re lucky, because 40% of the world’s population is affected by water scarcity.

And it’s only getting worse.

We’re using water at such unsustainable levels that by 2025 two-thirds of the population will experience water shortages.

Droughts and floods are increasing due to climate change. Vital ecosystems are disappearing. Water sources are drying up or being polluted.

There’s not going to be much water left if we carry on the way we are. And not many of us know that.

But don’t worry, it’s not all doom and gloom!

That’s why World Water Day (22nd March 2023) exists; to raise awareness about the issue and encourage us to take action.

There are easy steps that we can all take to turn this situation around for the better.

Here’s how you can help save the world:


Save water

Just saving water can work wonders (and save you money).

You can do this easily by:

  • Not leaving taps running while doing dishes or brushing your teeth.
  • Using the small flush button on the toilet (if available). Or switching to a low-flow toilet.
  • Taking shorter showers. Keep your showers to 5 minutes or less and you’ll be doing a world of good. Love listening to music while showering?  Time your shower to one song.

But how does using less water help exactly?

It helps preserve ecosystems like wetland habitats, which many animals like otters, birds and fish depend on.

With climate change, droughts are increasing. Since we only have a limited supply of water, by saving it you’re ensuring that future you will still have easy access to it.

It’s a win-win.


Fix leaks

Know of any pipes or taps in the home that are dripping?

Each one of those drops adds up over time; it could actually be wasting your money as well as your water.

It’s estimated that you could save up to 10% on your water bill by fixing some of those small leaks around the home.

In England alone, 3 billion litres of water are wasted every day by leaky pipes. It’s time to fix those leaks.


Watch what goes down the drain

You could be regularly polluting water without knowing it.

Putting bits of food, fat, chemicals, medicines and oils down the sink or toilet often ends up polluting water sources.

What’s more, household cleaners can also pollute water sources by flowing down the drain.

On average, 40% of household wastewater gets treated. The rest of it can return to water sources and ecosystems which causes further pollution.

So, watch out for anything going down your drain and make sure you put waste in the bin instead. You can also use environmentally friendly household cleaners which are available. 


Avoid bottled water

You’ve probably seen images of islands of plastic in the ocean.

But did you know that plastic is the main pollutant of freshwater too?

You can help by refusing to drink bottled water. 86% of water bottles turn into rubbish in the United States, and the process to make plastic bottles requires fossil fuels, which furthers climate change.

Bottled water can also contain contaminants. Almost all brands have microplastics, with some containing traces of pharmaceuticals, heavy metals and chemicals.

Plastic is damaging both our freshwater sources as well as our own wellbeing.

By using a water filter and a reusable water bottle you’ll be helping to stop this damage. Doulton water filters reduces up to 99.99% of contaminants including microplastics, keeping you safe.

You can install one at home or have a portable filter to take with you when you’re exploring the outdoors.


The future is in your hands

This World Water Day, remember how precious water is.

It’s the foundation to life on our planet, and there’s only so much of it.

By taking the easy steps described above, you’ll be making a big difference.

You’ll be ensuring that you and everyone around you continues to have access to plenty of water for years to come. Because at the end of the day, by damaging our freshwater sources and ecosystems, we’re only hurting ourselves.

Spread the word about World Water Day and ditch plastic with the right water filter for you.